I'm a t-shaped digital marketer who has worked for some of Australia's largest and well known brands.
What do I mean by t-shaped? It means I have a broad skillset across a wide range of digital marketing tactics, and in-depth skills and experience in search engine optimisation and affiliate marketing.
For the last 15 years I have worked in both agency and in-house SEO roles, and I have helped deliver growth and ROI in terms of traffic and revenue coming from organic search engines to small businesses, SME's and top end of town businesses.
Right now, I'm working on my own portfolio of online businesses in the consumer-tech niches where content, organic search and affiliate marketing are the cornerstones for growing traffic and income.
I am well versed in all aspects of SEO; from technical foundational SEO, to keywords and content creation and optimisation, to link building and content promotion. I also have experience running Google Ads campaigns for small businesses, as well as Facebook Ads, building sales funnels, and email marketing campaigns.
Close enough ... but I'm Swedish. I moved to Australia some 15+ years ago. Why? Because I met the love of my life and I married her. We have two daughters and live on the Sunshine Coast.
I'm currently a full-time affiliate marketer working on a porfolio of consumer-tech brands that I own and manage including Website Rating. My previous roles have been at boutique search agencies in Melbourne. Before that I was at Australia Post, as the in-house SEO manager. Before that, also in-house/client side, was with Myer, as their SEO manager. Before that I did SEO agency-side, working for Razorfish with clients such as Suncorp (doing SEO for brands like AAMI, GIO, Apia etc) and Aussie Home Loans. Before that I was an SEO specialist at a smaller boutique agency here in Melbourne. Before that I worked in London, I worked as an SEO specialist for an agency called Base One.
Keyword density? 2005 called, it wants its on-page SEO back! Backlinks? Matters a helluva lot, must-have for successful SEO. Page load time? Don't forget to minify, compress and enable caching. Meta keywords tag? Facepalm. 500-word blog posts? 2010 called, it wants its content strategy back! Page titles? Underrated,
should must be focused on. Faceted navigation? Can be a giant headache for SEO. Schemas? Can help enhance and take up real estate in the SERPs. Technical SEO? The very basics of SEO. Proper crawling and indexing is a must for ranking on Google. Best SEO tool? Your own brain + Google Search Operators. 301s? Will pass the juice, but fix those redirect hops!
Can you have look at something and provide recommendations or an SEO audit, i.e. work for for free? No. Sorry I don't run a charity. Can you guarantee [instant|top] rankings for X keyword? No. You should give AdWords a try. Can you deliver ROI? Yes. SEO is ROI driven but remember SEO is a marathon, not a sprint. Can you consult and provide strategies and/or be more hands-on with implementation and executing the strategies? Yes. I love to do both.
If you want to get in touch with me, then
send me an email