I'm a t-shaped digital marketer who has worked for some of Australia's largest and well known brands.
What do I mean by t-shaped? It means I have a broad skillset across a wide range of digital marketing tactics, and in-depth skills and experience in search engine optimisation and affiliate marketing.
I use my SEO skills and experience to acquire targeted and relevant search engine traffic, and affiliate marketing methods as a way to monetise the traffic.
Close enough ... but I'm Swedish. I moved to Australia some 10 years ago. Why? Because I met the love of my life and I married her. We have two daughters and live in Altona.
My previous role was at Australia Post, as the in-house SEO manager. Before that, also in-house/client side, was with Myer, as their SEO manager. Before that I did SEO agency-side, working for Razorfish with clients such as Suncorp (doing SEO for brands like AAMI, GIO, Apia etc) and Aussie Home Loans. Before that I was an SEO specialist at a smaller boutique agency here in Melbourne. Before that I worked in London, I worked as an SEO specialist for an agency called Base One.
Keyword density? 2005 called, it wants its on-page SEO back! Backlinks? Still matters, renamed as outreach and influencer marketing. Page load time? Don't forget to minify, compress and enable caching. Meta keywords tag? Facepalm. 500-word blog posts? 2010 called, it wants its content strategy back! Page titles? Underrated,
should must be focused on. Faceted navigation? Can be a giant headache for SEO. AMP? Warp-10 speed page loading times. Microformats? Can help dominate the SERPs. Technical SEO? The very basics of SEO. Proper crawling and indexing is a must for ranking on Google. Mobile SEO? Super important, can no longer be treated as a silo. Best SEO tool? Your own brain + Google Search Operators. 301s? Will pass the juice, but fix those redirect hops!
Can I have look at something and provide recommendations, i.e. work for for free? No. Sorry I don't run a charity. Can I guarantee [instant|top] rankings for X keyword? No. You should give AdWords a try. Can I deliver ROI? Yes. SEO is ROI driven but remember SEO is a marathon, not a sprint. Can I consult and provide strategies and/or be more hands-on with implementation? Yes. I can do both.
If you are interested in knowing what I can do for you, then
shoot me an email